What we’re thinking about
J-School 101
What happens when you think your writing is no good? Not deep enough. Not strong enough? Not compelling enough? Not... enough? It happens to the best out there. You have it inside, but it's not flowing out through the pen.
Getting good
There are three things I find myself telling my son over and over and over again. One - You don't get good at anything without practicing. Two - You have two ears and one mouth so you should always listen twice as much as you talk; and Three - You don't have to have an opinion about everything.
How do you listen?
It's funny this photo came across my screen today as I'm thinking about streaming services. Shopping for the right one for me, actually. I'm doing the free trial of Apple. My 14 year old son thinks Spotify is awesome. How do you do it?
Inspiration on International Women’s Day
Today is International Women's Day. And it's a little what? sad, unfortunate, that we have to set aside a day for something the value of which we should all recognize every day, but if it gives us a moment to celebrate, acknowledge, and pay attention to the women in our lives. I think that's an excellent thing.
Keeping it Simple in a High-Stakes World
Thomas Jefferson was pretty good with words. The stakes were high at that time. And this. And it’s the same reason you need to take the time to consider and write down the reason you’re doing what you’re doing and why in the simplest terms you can come up with.
Use ‘em. Or lose ‘em.
Despite old adages, you don’t capture readers. You earn them. A long time ago. In a career path far, far away. I learned this rule. Not a rule, so much as a natural law of reading. And I still use it every, single day. Their time belongs to them. And they know it.
American track & field: a vision
What if we were to facilitate a league of Track & Field competitors and competitions in America? A major, professional league. What would that look like? What could that be?
The case for a ghost
How many times have you heard something like this said by someone in your company? Boy, I should really blog about that.
Base hits win ballgames
Sports metaphors for life and business are overused to the point of heads exploding across meeting rooms and business seminars.
Finding religion in consistency
I had a knee problem a few years ago. No injury, exactly, but a lot of pain. I went to my sports medicine specialist who did an MRI.
The Intentional Focus of Happenstance
I found myself in a very loud room full of people excitedly networking recently. Frustrated, trying to get across what I do for a living.
Who’s your hero?
If everybody is the hero of his or her own story, who’s yours? And be careful. The right answer may not be the answer you want to give.
Who’s the guardian of your story?
Ask ten business owners to define “content marketing” and you’ll get at least ten different answers. What is the problem, you ask?
Leverage expertise: thought leadership
These two papers are the latest additions to Deloitte’s famously successful New Digital Divide series.
Turning email into sales
Final Result: 25-42% lift in CTR and 34% lift in customers making auto insurance purchases.
Ebooks - original branded content
Nymble created a steady stream of blog content and a series of ebooks for Movable Ink designed to drive leads for this dynamic email marketing firm.
Build a center of excellence
One of our specialties is creating keystone content for marketing tools known alternately as a Center of Excellence, Brand Newsroom or Brand Forum.