Founder/Author

Born and raised in the Garden State, Lyle Smith has a substantial northeastern small state chip on his shoulder about most things, but loves everybody anyway. He’s been a daily newspaper reporter, editor, in-house marketing executive, agency creative director, author, and for more than the past decade, chief of his own consulting brand story agency called Nymblesmith where he helps small to mid-sized businesses get their stories straight so their customers recognize the depth of their value. He’s been a runner, a caddie, a grave-digger and he believes if everyone worked in a service job at some point in their careers, the world would be a much happier and more agreeable place. He currently resides in Boulder Valley, CO, drawing daily inspiration from his wife, Heather, a leading acupuncturist and fertility specialist in her field and his son, Aiden, a truly old soul who forever gives him a new angle from which to view the world.”