Turning email into sales

Auto Insurance for AARP and The Hartford

The Task

Disappointed with the performance of it’s email lead generation program, The Hartford turned to Nymble for a new creative strategy and execution for this joint program with AARP.

The Strategy

Nymble developed a three-phase program that reached out to the customer list four times with unique creative and messaging for each phase.

The Result

Three original and reusable templates were created for use throughout the three phases and beyond to maximize ROI. All templates and content were optimized for creative best practices to ensure the most effective reach.

Final Result:

• 25-42% lift in CTR

• 34% lift in customers making auto insurance purchases