The following is about golf and its Open Championship in Scotland this week, but it's also about broadcasting and description and, in part, storytelling. And advice on all of these. Be correct. Use the right words for the right thing. Don't copy something someone else is doing unless you know what it means. And before you make it interesting, make it understandable. My two cents today.

I believe every organization should spend time regularly working on their story. That is, their messaging platform. Because things change. So to think the story you tell your customers about why you're valuable to them never shifts, ever, is of limited vision.

Today is International Women's Day. And it's a little what? sad, unfortunate, that we have to set aside a day for something the value of which we should all recognize every day, but if it gives us a moment to celebrate, acknowledge, and pay attention to the women in our lives. I think that's an excellent thing.

What if we were to facilitate a league of Track & Field competitors and competitions in America? A major, professional league. What would that look like? What could that be?