Despite old adages, you don’t capture readers. You earn them. A long time ago. In a career path far, far away. I learned this rule. Not a rule, so much as a natural law of reading. And I still use it every, single day. Their time belongs to them. And they know it.

How many times have you heard something like this said by someone in your company? Boy, I should really blog about that.

Sports metaphors for life and business are overused to the point of heads exploding across meeting rooms and business seminars.

I had a knee problem a few years ago. No injury, exactly, but a lot of pain. I went to my sports medicine specialist who did an MRI.

I found myself in a very loud room full of people excitedly networking recently. Frustrated, trying to get across what I do for a living.

If everybody is the hero of his or her own story, who’s yours? And be careful. The right answer may not be the answer you want to give.

Ask ten business owners to define “content marketing” and you’ll get at least ten different answers. What is the problem, you ask?