The Book

Why Yellow Matters

And 30 other thoughts to make your things matter more.
by Lyle Smith

About the book.

What is it that makes things matter to people? And how do you tap into the power of that meaning? Words combine to tell stories. And those stories touch people in ways that matter and enable them to communicate facts and feelings to other humans. WHY YELLOW MATTERS asks you to choose your meanings carefully and ask why things mean and matter the way they do so you can make your things matter more.

Read a sample here >>

Watch the official book trailer here >>

Email us questions or comments >>

Close-up of a magazine or booklet page with an illustration of a black lemon with a green leaf and the words "Why YELLOW Matters" on it. Several yellow buttons with black text reading "Why YELLOW Matters" are placed on a wooden surface nearby.
Why Yellow Matters Why Yellow Matters Why Yellow Matters
Why Yellow Matters
$18.95

What is it that makes things matter to people? And how do you tap into the power of that meaning? WHY YELLOW MATTERS is all about taking the time to ask “why?” in everything you do to help you make your things matter more.

Or, Order Here:

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Order directly from Nymblesmith here. For ebook or international orders, please order through Amazon or Barnes & Noble. For larger quantity orders, please contact us for details.

  • Brilliant new book by @nymblegram that will make you re-think communication. My friend, Lyle, explores how to make things you care about matter to others.

    Faith Popcorn, Futurist

  • It’s the IDEAS that matter in this book. And in today’s digital cacophony of soundbites and clickbait, Lyle Smith serves up a powerful reminder on the importance of what we say and how we say it.

    Jeff Simpson, Partner Deloitte Consulting

  • The short sentence structure in this book sparks thought on simple concepts that run deep.  Lyle Smith encourages your mind and body to take pause and slow down without stating it.  Instead, he inspires you to  think and reflect in the most fun way.  Yellow matters…

    Dr. Christina Carter, DMD, International Speaker

  • In Why Yellow Matters, Lyle inspired me to think about factors in my business that I had not considered before. He did so in a manner that was entertaining and relatable. His subtle humor, insight, and understanding of the human experience shine through on every page. Lyle clearly understands "what matters" in business and imparts his knowledge in a lyrical adventure!

    Dr. Peggy DeLong, The Gratitude Psychologist

Blood, Sweat & Spikes Blood, Sweat & Spikes Blood, Sweat & Spikes Blood, Sweat & Spikes Blood, Sweat & Spikes
Blood, Sweat & Spikes
from $18.95

At the height of the first American Running Boom, a small town in New Jersey emerged as something of a magical place in the sport. Dozens of local, state, and national champions claimed their places in the pantheon of American distance running. A junior program fed a high school team of boys and girls that claimed legend status and a young coach connected with those athletes in a way that spawned a career unlike any other. BLOOD, SWEAT & SPIKES is one story of one of those runners in that town and the people who made it unique in the history of the sport.

Signed hardcover temporarily unavailable.

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This relaxed hoodie combines a soft brushed feel with a clean everyday look. The structured hood, kangaroo pocket, and mid-weight fabric make it easy to layer through every season, whether you're going for casual comfort or elevated streetwear styling.

• 80% organic ring-spun combed cotton, 20% recycled polyester for fulfillment in the US
• 85% organic ring-spun combed cotton, 15% recycled polyester for fulfillment in the EU
• Fabric weight: 8.3 oz./yd.² (280 g/m²)
• Soft brushed fleece interior
• Relaxed fit
• Double-lined hood
• Kangaroo pocket
• Ribbed cuffs and bottom hem
• Twin-needle topstitching for added durability

Note that we show the EU sizes for Stanley/Stella products. The sizes correspond to a smaller size in the US market, so US customers should order a size up.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
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This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for all.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Women’s relaxed v-neck t-shirt Women’s relaxed v-neck t-shirt Women’s relaxed v-neck t-shirt Women’s relaxed v-neck t-shirt Women’s relaxed v-neck t-shirt Women’s relaxed v-neck t-shirt
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Embrace ultimate comfort with this women’s V-neck t-shirt. Its soft fabric and relaxed fit make it ideal for a polished everyday look, with the V-neck adding a touch of style.

• Heather colors are 52% airlume combed and ring-spun cotton and 48% polyester
• Fabric weight: 4.2 oz./yd.² (142.4 g/m²)
• Yarn diameter: 32 singles
• Soft fabric
• Relaxed fit
• V-neck
• Side-seamed construction
• Blank product sourced from Nicaragua

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!