The Book

Why Yellow Matters

And 30 other thoughts to make your things matter more.
by Lyle Smith

About the book.

What is it that makes things matter to people? And how do you tap into the power of that meaning? Words combine to tell stories. And those stories touch people in ways that matter and enable them to communicate facts and feelings to other humans. WHY YELLOW MATTERS asks you to choose your meanings carefully and ask why things mean and matter the way they do so you can make your things matter more.

Read a sample here >>

Watch the official book trailer here >>

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Why Yellow Matters
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  • Brilliant new book by @nymblegram that will make you re-think communication. My friend, Lyle, explores how to make things you care about matter to others.

    Faith Popcorn, Futurist

  • It’s the IDEAS that matter in this book. And in today’s digital cacophony of soundbites and clickbait, Lyle Smith serves up a powerful reminder on the importance of what we say and how we say it.

    Jeff Simpson, Partner Deloitte Consulting

  • The short sentence structure in this book sparks thought on simple concepts that run deep.  Lyle Smith encourages your mind and body to take pause and slow down without stating it.  Instead, he inspires you to  think and reflect in the most fun way.  Yellow matters…

    Dr. Christina Carter, DMD, International Speaker

  • In Why Yellow Matters, Lyle inspired me to think about factors in my business that I had not considered before. He did so in a manner that was entertaining and relatable. His subtle humor, insight, and understanding of the human experience shine through on every page. Lyle clearly understands "what matters" in business and imparts his knowledge in a lyrical adventure!

    Dr. Peggy DeLong, The Gratitude Psychologist