Your most important thing

The most important piece of content you'll ever produce is your brand story.

Do you have yours written down?

So you can use it?

Every day?

80% of people say they want brands to tell stories; but

85% of them say they can't remember a good one.

So if you don't have a clear, compelling, memorable story ready to share with your most important people everywhere you communicate with them.

You are behind the 8-ball.

On the other hand... if you do have a clear, compelling, memorable story...

Whether your most important people get to know you through your website or your collateral; 

your social media or your sales team; 

appearances by your leadership or descriptions in your employees' LinkedIn profiles; 

networking events or cocktail parties;

They all know who you are.

And why you're important to them.

Or someone they talk to.

And when they ask in person or inside their melon, "what is it you do?"

They ALWAYS hear the same answer.

Every time.

And they can repeat it to other people.

That's why. 

The most important piece of content you'll ever produce...

EVER...

... is your brand story.

How's yours?