The annual refresh

Is your message the same today as it was last year?

Probably not.

How is your messaging platform for your business?

Is it up to date?

Is it performing?

Is your team all on the same page repeating it in the same way?

Do you have one singular voice at all?

Have you developed a new product?

Has your service evolved over the past year?

Do you talk about what you do differently?

Your brand story is a living thing.

It changes as you change. Evolves as you evolve.

And your team needs the tools to be able to keep talking about your business consistently over time.

A documented brand story is imperative to a consistent message for a business.

And more, I believe every business, at least every year, should take a close look at the tools it uses to communicate that story to the world.

When was the last time you set aside the time to examine how your staff talks about what you do and why it's important?

If it's been more than a year, you need to make the time. Soon.

If there was a simple way to create the tools you need to communicate your message clearly, consistently, and effectively across your entire team, would you?

There is.