Most organizations have a difficult time telling their stories in a clear, actionable way. Our process helps brands simplify, organize and activate those stories to be better understood, attract and engage more customers and grow their business.
WHAT WE DO
3 Steps to Get Your Audience Clicking
Drawing on years of inside industry experience, we’ve developed three steps to clear, effective and impactful content marketing. Our proprietary processes are designed to clarify and organize your story – and activate your customers. Use them independently or combine them to forge your strongest story.
SIMPLIFY THE VOICE
Readers only grant you 5 seconds of their attention at a time. Your story needs to be brief, compelling and get them to act. We work with you to construct a highly polished, customer-facing resource that you’ll use as your singular voice for every communication you send.
ORGANIZE THE BLUEPRINT
The keystone archway was a revolution in classical architecture. We use the same approach to revolutionize your content strategy into a format that builds on and supports itself. It’s the most efficient approach to organizing and executing effective content.
TELL THE TALE
– We’ll create awesome original content in support of your story;
– We’ll act as your Content Guardian optimizing the content your team develops; or
– We’ll train your team to execute effective, engaging content on your own.
Stop throwing money at content that doesn’t work.
10 Tips to Great Writing
START TELLING AWESOMELY EFFECTIVE STORIES.
FREE eBook
Tired of writing content that doesn’t get a response? Put these 10 simple tips to work and your readers will:
- Stay with you
- Absorb what you say; and
- Engage with your message
IT’S YOUR STORY.
Your best strategy needs to be a combination of high-value, high-quality keystone pieces supported by all of your other communications to reinforce your best story.
We create a custom, actionable blueprint for you to follow.
Amp Up Your Visibility
Are you an Executive? Leader? Visionary?
3 CASE STUDIES
INSPIRATION
WHO’S DOING IT RIGHT?
Content marketing is defined in a wide variety of ways. It’s been a hot button topic in marketing for several years and interpretation of what it is and what it means varies widely across the industry. Awhile ago, we did a brief examination of three brands who were doing it all extremely well – and truth be told, they are still living up to our hype, at least.
Startup to Stage 2; Regional Powerhouse to Fortune 500; we’ve contributed to brand storytelling success at every level.
WHERE DO YOU START?