It’s a little bit brand story.
A little bit elevator speech.
A little bit tagline.
But it’s more than that – and simpler at the same time.
And it informs every piece of content you create.
It’s a brand language guide.
It’s a story style guide.
It’s the primary descriptor of:
And it’s a map to the next year’s worth of content.
THE SHEET we build for you makes your story clear, compelling, sticky, and shareable. It gives you, your clients and customers, and everyone in your company the magic words that communicate the significance of your brand and the clear value people remember. It is your narrative style guide and the first step to an effective brand story and delivers enormous ROI for your business.
Designed for our clients who have already completed THE SHEET or those who already have a clear brand story in place, THE LINE IN THE SAND exercise helps you put your best messaging forward.
We conduct a 1-hr Story Session (recorded for posterity)
Deliverable: Recorded session plus basic brand voice summary that declares:
1. Who you are and what you offer?
2. What about you makes my life easier, simpler, more profitable?
3. How do I get it from you? (CTA)
Content for 5 basic web pages based on the exercise, above. To include elements such as:
– Home Page to include up to 5 sections.
– About us Page (or founder story)
– Up to 3 Basic Product/Service Pages
– Blog placeholder (as needed)
– Contact Us Page (as needed)
Elements may be substituted/revised based on brand need. For example, one product page for a short video script. Project includes 3 rounds of revision.
WHERE DO YOU START?
Call us at (321) 351-8383; or
Web design, content and strategy | Copywriting | Ghostwriting | Landing pages | Microsites | Graphic design | SEO writing | Email strategy & creative development | Video development and production
Social content – editorial calendars – infographics – image-supported storytelling