The Ebook ApproachMovable Ink - Nymblesmith
Nymble is a boutique digital content marketing consultancy dedicated to a non-agency approach to agency thinking.
content marketing, content, digital marketing, marketing consultant, marketing services
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Category
Case Studies
About This Project

Movable Ink

The Ask

Nymble created a steady stream of blog content and a series of ebooks for Movable Ink designed to drive leads for this dynamic email marketing firm. The strategy of incentivizing users to provide contact information in exchange for free content is well established as an effective lead generation tool and has continued to be for Movable Ink.

A few examples:

The Email Marketing Guide for Financial Services

A Guide to Building a Better Welcome Email

Guide to API Integrations

New Responsive Email Strategies