What is THE SHEET?
It’s a little bit brand story.
A little bit elevator speech.
A little bit tagline.
But it’s more than that – and simpler at the same time.
And it informs every piece of content you create.
It gives you the magic words.
It’s a brand language guide.
It’s a story style guide.
It’s the primary descriptor of:
- Who you are
- What you offer
- Why it makes my life better
- How I can get it
And it’s a map to the next year’s worth of content.
That’s it. That’s all there is. And it works for any brand, product or service.
THE SHEET we build for you makes your story clear, compelling, sticky, and shareable. It gives you, your clients and customers, and everyone in your company the magic words that communicate the significance of your brand and the clear value people remember. It is your narrative style guide and the first step to an effective brand story and delivers enormous ROI for your business.
EVERY BRAND HAS A STORY. MAKE YOURS A GREAT ONE!
OUR PROCESS
DISCOVER
We host your 120 min online STORY SESSION where we gather all the information we need to communicate your brand story effectively.
FORGE & REFINE
We take what we've learned to create your own NARRATIVE STYLE GUIDE designed specifically to clarify and activate your story for your business.
PUT IT TO WORK
We deliver to you a one-page NARRATIVE STYLE GUIDE ready to put to work across every single communication from you and your staff.
DRAWING A LINE IN THE SAND
What if I need new web content now?
Designed for our clients who have already completed THE SHEET or those who already have a clear brand story in place, THE LINE IN THE SAND exercise helps you put your best messaging forward.
DISCOVER
We conduct a 1-hr Story Session (recorded for posterity)
Deliverable: Recorded session plus basic brand voice summary that declares:
1. Who you are and what you offer?
2. What about you makes my life easier, simpler, more profitable?
3. How do I get it from you? (CTA)
FORGE & REFINE
Content for 5 basic web pages based on the exercise, above. To include elements such as:
– Home Page to include up to 5 sections.
– About us Page (or founder story)
– Up to 3 Basic Product/Service Pages
– Blog placeholder (as needed)
– Contact Us Page (as needed)
PUT IT TO WORK
Elements may be substituted/revised based on brand need. For example, one product page for a short video script. Project includes 3 rounds of revision.
WHERE DO YOU START?
Right Here!
Call us at (321) 351-8383; or
Book some time on our calendar
And see what we can do for you
Some of the other things we do very, very well:
Web design, content and strategy | Copywriting | Ghostwriting | Landing pages | Microsites | Graphic design | SEO writing | Email strategy & creative development | Video development and production
Social content – editorial calendars – infographics – image-supported storytelling