With most sports on viral hiatus these days, I found myself thinking a sporting thought that bounces around my head from time to time. Who, in athletics, is the most dangerous...
I woke up. Got out of bed. No comb across my head necessary, just looking for my running shoes. It was another day in my renewed commitment to getting out...
I had a knee problem a few years ago. No injury, exactly, but a lot of pain. I went to my sports medicine specialist who did an MRI who, to...
What are good reviews worth to you? Would you trade $750 for $27,000? A quick case study A client I started working with just a few months ago, a local one-location Acupuncture practice...
In copy and messaging as in life. It's all about one thing. Stop confusing your customers. Stop making your readers work. Make your marketing messages about one thing and one thing...
And why you should really be paying attention to it ...
Optional listenting for today’s post >> Epiphany /ә’pifәnә’ a moment of sudden revelation or insight. Middle English: from Greek epiphainein ‘reveal.’ I came to one recently when I realized virtually every major mistake I’ve ever made in...
Start putting it to work! Learn more about how you can make your online reputation work for you here >> Start Telling Awesomely Effective Stories Get our FREE 10 Tips to Great Writing...
Online reputation: word of mouth… amplifiedWord of mouth is the most effective method of marketing there is.But the way word of mouth travels has changed utterly with every technological advancement...
Teaching clients who aren't always ready to learn If everybody is the hero of his or her own story, who’s yours? And be careful. The right answer may not be the...