Delivering the Goods A few weeks ago, I came across a really excellent - and brief - mini-webinar about the importance of aligning a brand's sales and marketing efforts. It came...
The Intentional Focus of Happenstance Optional musical accompaniment to today's post >> I found myself in a very loud room full of people excitedly networking recently. Frustrated, trying to get across what...
Copperhead Road Story #1: Running Whiskey A little history in today's Listening Room. Who knew if it weren't for the Volstead Act in 1920, there would be no Daytona 500. Probably no...
There were two things I had in mind to write about this week. Two stories I thought were very important, but then, something really interesting, tragic and angering happened to...
Over the Rainbow There are some songs you just melt into every time you hear them. Some that have been reimagined by so many artists, male and female, over the years...
In the Friday Listening Booth: Thunder Road Edition There are some songs it seems like you've heard a million times. They are as much a part of you and all your memories...
If you had to put a face on something… a business? a brand? What would it look like? Now think about it for a second. If I asked you to connect a...
For those of us out there who still question the impact of story in a brand context, I want to draw your attention to a clip almost universally acknowledged at...
There are literally dozens and dozens of ways to tell a story and capture an audience’s imagination. But among those, there’s one that stands apart as singularly evocative. It is an...
Years ago, they say, Ernest Hemingway was sitting at a table at the famed Algonquin Hotel in New York City with a collection of other writers. Eventually the conversation turned...