Lyle Smith, Author at Nymblesmith - Page 5 of 5
Nymble is a boutique digital content marketing consultancy dedicated to a non-agency approach to agency thinking.
content marketing, content, digital marketing, marketing consultant, marketing services
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Sidestep the dangers of Madvertising It was the great PT Barnum, they say, who first said there's no such thing as bad publicity. But, in Barnum’s day, publicity was isolated to...

It's weight, not size that matters They say you should never let the truth get in the way of a great story. But what truth is creating consequences for your great...

The holiday rush isn't over in December Traditionally, it begins every year as we watch Santa navigate that final turn onto 34th Street in Manhattan on Thanksgiving morning, but in truth,...

These Guys. That's who! Used to be you needed to look to the big brands to learn how to do marketing and brand loyalty right. Aspire to be a brand juggernaut...

In a sport as old as humanity itself, a sport known in Europe simply as “Athletics," there are few opportunities for originality. For years now, track & field in America and...

The spirit is willing, but the flesh is weak. This is an open challenge to any and all running shoe manufacturers in the business to create a shoe that serves a...

TO ALL RUNNING SHOE MANUFACTURERS The Challenge: Make a shoe for: the mid to fore-foot striker who lands on the outside of the foot, does not over pronate, has sufficient, but not...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] What If? We have an almost ridiculous number of competitive sports in the American mainstream culture. Pro team sports that operate as...