Whenever anyone asks THAT question, everyone in your organization NEEDS to deliver the same clear, consistent, compelling message to the world.
It’s a little bit brand story.
A little bit elevator speech.
A little bit tagline.
But it’s more than that – and simpler at the same time.
And it informs every piece of content you create.
It gives you the magic words.
It’s a brand language guide.
It’s a story style guide.
It’s a one-sheet descriptor of:
That’s it. That’s all there is. And it works for every brand, product or service.
WHERE DO YOU START?
Web design, content and strategy | Copywriting | Ghostwriting | Landing pages | Microsites | Graphic design | SEO writing | Email strategy & creative development | Video development and production
Social content – editorial calendars – infographics – image-supported storytelling